ÿþ<HTML> <HEAD> <link rel="stylesheet" type="text/css" href="../Home.css"> <title>Alta Programs</title> <meta name="GENERATOR" content="Microsoft Visual Studio.NET 7.1"/> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <script language="JavaScript" type="text/JavaScript"> <!-- function MM_reloadPage(init) { //reloads the window if Nav4 resized if (init==true) with (navigator) {if ((appName=="Netscape")&&(parseInt(appVersion)==4)) { document.MM_pgW=innerWidth; document.MM_pgH=innerHeight; onresize=MM_reloadPage; }} else if (innerWidth!=document.MM_pgW || innerHeight!=document.MM_pgH) location.reload(); } MM_reloadPage(true); //--> </script> </HEAD> <BODY Class=Home> <div id="Layer2" style="Z-INDEX: 2; LEFT: 15px; WIDTH: 412px; POSITION: absolute; TOP: 245px; HEIGHT: 116px"> <table width="400" border="0" cellspacing="0" cellpadding="0"> <tr> <td> <p><font color="#993333" size="4" face="Tahoma">What s an extra month of longevity worth?</font><br> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<font color="#993333" size="3" face="Tahoma">...To a 1000 cow dairy it s about US$81,500 per year!</font></p> </td> </tr> <TR> <td> <iframe src="../whatsnew/HealthPlus.htm" border =0 height=120 allowTransparency width=410 scrolling=yes frameborder=0 framespacing=0 marginheight=0 marginwidth=0></iframe> </td></TR> </table></div> <div id="Layer4" style="Z-INDEX: 4; LEFT: 435px; WIDTH: 200px; POSITION: absolute; TOP: 230px; HEIGHT: 34px"> <table width="175" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="115"><A style="TEXT-DECORATION: none" href="../WhatsNew/AdvantageArchived.htm" ><font color="#cc6600" size="2" face="Tahoma"><strong>Archived Stories</strong></font></A></td> <td width="35"><A onmouseover="MM_swapImage('Image1','','../images/go2.gif',1)" onmouseout=MM_swapImgRestore() href="../WhatsNew/AdvantageArchived.htm"><IMG id=Image1 height=25 src="../images/go.gif" width=25 border=0 name=Image1></A></td> </tr> <tr> <td colspan=2 nowrap> <br> <p><a target="_top" href="http://data.altagenetics.com/Dairy/DairyG-AlList.aspx?Search=Health=1%20And%20cBreed=%27HO%27&Breed=HO&Site=A&Language=E&List=P&Chart=Y&Order=cNAABCD&Group=Health"> <font color="#cc6600" size="4" face=arial"><b>HealthPlus</b></font><br> <font color="#cc6600" size="4" face="Tahoma"><b><u>Bull List</u></b></font></a></p> </td> </tr> </table> </div> <div id="Layer3" style="Z-INDEX: 1; LEFT: 12px; WIDTH: 611px; POSITION: absolute; TOP: 530px; HEIGHT: 72px"> <p><font color="#993333" size="5" face="Tahoma">Good Type alone won t make<br> your cows last longer...</font><br><br> <font color="#cc6600" size="4" face="Tahoma">Selection for longer-living cows means<br> embracing health and management traits!</font></p> <ul> <li><font face="Tahoma">Conceptplus + Milking Speed data from</font> <li><font face="Tahoma">Alta Advantage herds is an important part of</font> <li><font face="Tahoma">Healthplus. More traits will continue to be added</font> <li><font face="Tahoma">Over time, making it the most informative</font> <li><font face="Tahoma">Management trait evaluation available.</font> </ul> <table> <tr> <td> <p class=HomeJust>For nearly a half century, breeders and A.I. companies have worked diligently to improve the production potential in the Holstein cow. A great deal of effort has been invested in changing her Conformation traits, resulting in more angular and more refined cows. There s been dramatic improvement to udder shape, and feet & leg characteristics too. </p> <p class=HomeJust>While dramatic progress on numerous fronts is undisputed, many believe it has come at a cost to overall cow fitness and vigor. In fact, today more and more producers are reducing their emphasis on production traits, so that greater attention can be directed to cow health and survival.</p> <p class=HomeJust>Now-a-days, more convincing arguments are presented that favor moderate-framed cows with excellent udders and strong feet and legs. Traits like Productive Life, Daughter Pregnancy Rate, Somatic Cell Score, Calving Ease and Daughter Calving Ease are increasingly being looked upon by progressive-minded producers as the way to develop longer-living cows. To aid producers in that quest, Alta has taken an innovative approach to create its own selection index for Health traits, and designating this sire listing - Alta Healthplus.</p> </td> <td> <p align=center class=home><img hspace=15 src=images/HealthIndex.jpg></p> </td> </tr> </table> <font color="#cc6600" size="4" face="Tahoma">Healthier Cow equals Healthier Profits!</p> <table> <tr> <td> <p class=HomeJust> In the herds I work with, cow health and longevity issues are increasingly becoming a focal point. Replacement rearing costs are high and cows that last longer clearly deliver more profitability. That s why I have been so vocal about the need to emphasize health traits to a greater degree in our breeding programs, and going for excellence requires the right program like - Healthplus. I really like the Health index that Alta has developed and I feel it emphasizes the right traits. Many of the bulls that have been identified as Healthplus sires are bulls that I am recommending to dairy producers for use in their herds. </p> </td> <td> <p align=center class=home><img hspace=40 src=images/Peteforhealthplus.jpg><br> <b>Pete Blodgett</b></p> </td> </tr> <tr> <td colspan=2> <p class=home align=right>Internationally renown cowman<br> and former CEO of Landmark Genetic</p> </td> </tr> </table> <table> <tr> <td> <p class=HomeJust> As a researcher, I m excited about what s being done with Alta s Advantage program. The growing health data-base is the best of its kind and a great resource for the industry -not only for the leadership in creating the Healthplus index, but for ongoing research into many other important health and fitness traits. </p> </td> <td> <p align=center class=home><img hspace=40 src=images/Kentforweb.jpg><br> <b>Dr. Kent Weigel</b></p> </td> </tr> <tr> <td colspan=2> <p class=home align=right>Associate Prof. & Extension Geneticist<br> University of Wisconsin, Dept. of Dairy Science</p> </td> </tr> </table> <p align=center class=home><img src=images/Parlourforhealth.jpg></p> </div> <table border="0" bgcolor=white cellpadding="0" cellspacing="0" width="628"> <tr> <td colspan=5 height=1700 valign="top"> <IMG src="images/HealthPlusSite.jpg"></td> </tr> </table> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-13077060-3']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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